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1992-06-14
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ABOUT THE AUTHOR - JIM HOOD
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I am commercial photographer by training and a computer hobbyist
by preference. An odd combination of skills, but technology has
always been a fascination. I live about 3 miles from Seattle,
Washington on Mercer Island, a city of about 24,000 people in
the middle of Lake Washington.
As former coordinator for the Mercer Island Computer Club, I
divide my time between computer related hobby activities and the
operation of Seattle Scientific Photography which produces 35mm
lecture/presentation slides for a variety of commercial clients.
Many authors and vendors wonder how I collect such a large
amount of newsletter and mailing address information. The
Seattle area where I live is home to major software companies
such as Quicksoft (Bob Wallace/PC Write) Buttonware (Jim
Button/PC File), Microsoft, Aldus, Microrim and many others. We
have a large BBS network, rich computer club focus and busy
programming scene. Various lists and leads thus pop into focus
frequently and it makes sense to me as a shareware author to
collect and use this information in mailing my shareware to
various distributors and large computer clubs.
However, the more I thought about how valuable such mailing list
and shareware industry news is, it seems a little selfish not to
distribute this information which, in some ways, is more vital
to your financial success than the source code of your program!
I attended the University of Sophia in Tokyo, Japan and Seattle
University in Seattle. I have taught classes at the University
of Washington Experimental College. My first shareware program,
PC-LEARN absorbed approximately 950 hours of programming,
editing and research time. Your honesty in submitting a
registration fee for using PC-LEARN or THE $HAREWARE MARKETING
$YSTEM is appreciated. To your success!
Following are descriptions of the shareware packages I have
published.
PC-LEARN is carried by most major disk vendors, even the HIGHLY
selective Software Excitement Group of Oregon which mails out
over 8,000,000 shareware catalogs annually! Selected a
recommended beginner's choice by 21 computer clubs and has been
featured in two national computer magazines. PC-Learn is a
computer training system for beginners which includes chapters
on buying and using a computer, an entertaining history of
computers, DOS lessons, hard disk drives, tech tips how to use
shareware tutorial and virus protection. It also includes
information on word processing, a suggested reading list,
software selection, mailing list of computer clubs, batch files,
spreadsheets, databases, and even a glossary! PC-LEARN features
high speed color or monochrome menus, tutorial printing,
information searching capabilities and more!
The SSP Directory of Computer Clubs. Every computer owner, from
novice to advanced, can use this comprehensive directory of over
1,000 computer clubs and users groups to locate and benefit from
the vast offerings which computer clubs and users groups offer.
Edited by a former computer club coordinator, the SSP Directory
of Computer Clubs is a comprehensive listing of major computer
clubs and users groups which focus on the MSDOS and PCDOS family
of personal computers. Includes a mailing list of computer clubs
plus brief tutorial on the support services, newsletters,
monthly meeting agenda and special interest groups of computer
clubs. The mailing list and contact directory is provided in
both plaintext ASCII which you can read and revise with your
word processing software and also in dBase format so you can
generate mailing labels or use your database program to
effectively search and sort this large resource list.
The SHAREWARE USER'S TUTORIAL is a detailed presentation on how
to use and enjoy shareware! Topics include: eight easy steps to
using shareware FAST, determining what is on a disk, how to run
a program, how to unpack and unarchive, commonly asked
questions, a short DOS review course, shortcuts, using filenames
and extensions, locating documentation on disk. Even includes a
short pop quiz to test your "shareware survival skills!" Chapter
titles of this excellent tutorial are as follows: What is
shareware, public domain, freeware and commercial software?
Eight easy steps to using shareware FAST! Minimum DOS commands
for using shareware. Copying the master disk. The directory
listing of a shareware disk. File names and extensions - the
keys to the kingdom. A turbocharged shortcut! Finding, reading
and understanding documentation within a file. Unpacking and
installing, including ARCS, ZIPS, LZH and more! Configuring the
program if necessary. Running the program. Feedback: either
register or send your regrets! Common questions and answers.
Recommended reading list for shareware users and authors.
Shareware vendors should consider adding this to their catalog
as a reprint or at least sending this file with every order to
customers!
The $HAREWARE MARKETING $YSTEM received the Public Brand
Software Trophy award in 1991 and 1992. It is a top seller at
over 800 vendors. It is a quarterly updated marketing newsletter
and complete mailing list of over 4,200 major shareware disk
distributors, large computer clubs, key magazine editors,
recommended BBS systems and more! Software programmers, disk
vendors, agents and authors can use the detailed mailing list to
mail software in an effective, highly successful manner. Also
contains a massive marketing newsletter which has been prepared
by an established shareware author and contains dozens of
creative tips, tricks and traps every author and disk vendor
should review. The database file mailing list is rated so you
can mail shareware to key vendors ranked A, B or C. The database
file is supplied in dBase III (DBF) file format. Program does
NOT require color or special graphics. Requires database program
such as PC-File, dBase or any database which can import dBase
III format (DBF) files. Hard drive suggested. Single issue
registration available as well as subscriptions - 4 quarterly
issues per year.